For small and medium-sized agri-food producers, marketing their products in global value chains can be a challenge. This is because international systems demand compliance with high quality standards, being able to continually adapt to market conditions and having differentiated products with a high added value that makes them competitive.
Here Professor Erik Hiep explains how business leaders can use a five-action military framework to make clear and considered decisions in these unprecedented times of uncertainty while providing direction for those around them.
By Erik Hiep, Associate Professor at IE Business School
This article was written by Shūmiàn's China experts.
By Alexandra Banner, Eric Pilkington, and Lucas Manganaro
By Gonzalo Real López, Professor of Management Control and Director of the Intensive Advanced Management Program at IE Business School.
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