For small and medium-sized agri-food producers, marketing their products in global value chains can be a challenge. This is because international systems demand compliance with high quality standards, being able to continually adapt to market conditions and having differentiated products with a high added value that makes them competitive.
An order from a buyer from Martinique looking for lemons forever changed the path of Lizeth Correa's company, Tropic Kit, in Colombia.
SMEs that decide to internationalize and export have a lot to gain from globalization. However, according to the Inter-American Investment Corporation (ICC), there are some issues that each businessman should evaluate before deciding to enter the international market.
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