A pseudo-grain flourishing in the Andes, like quinoa, a versatile seed such as chia, and stevia, a natural sweetener that is shaking markets, today share a common space in kitchens and diets of thousands of people.
Its properties attract very diverse consumers, such as diabetics, vegetarians and those on a diet. Latin American producers can take advantage of this boom, which is also a very profitable investment.
Stevia, a plant native to South America, is the world’s most fashionable sweetener. The reasons for its success? It has no calories, is suitable for diabetics and is of natural origin.
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