With the rising numbers of the global Muslim population, businesses around the world have started to pay attention to the needs of the growing and lucrative market segment. The travel sector is no exception to that trend, giving growth to a variety of Muslim Friendly Tourism (MFT) products and services. 

Nevertheless, travelling to a non-Muslim country can prove to be an inconvenient for Muslims travelers, as prayer facilities and halal food are not readily available. Learn through this webinar how you can leverage this growing demand.

Presents: Mohd Jabal Abd Rahim, Head of Halal Centre of Excellence

Moderates: Manuela Vasquez Ochoa, Trade and Investment Consultant, ConnectAmericas/IDB