We explore the world of Incoterms rules and their impact on SMEs seeking to conquer international markets. From risk reduction to the improvement of operational efficiency, these International Chamber of Commerce standards are key to enhancing their competitiveness in the global market.
The first step in any SME “export plan” should be to evaluate the export potential of the company. In this regard, businessmen must analyze the company’s innovation and technological standing and the characteristics of the products. They must also consider the company’s trading and financial capacity as well as the available human resources.
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