Improve your Company's Online Visibility with Website Promotion

At this course, companies will learn a wide range of techniques that they can use to improve their website and market their business online.

The World Wide Web is an exciting place. Anything can be found at any time. But how do you ensure the rest of the world can find you and your business? How do you best represent your products and utilise the latest in search engine technology, design and promotion techniques? This course is especially suited to businesses that already have a website, but want to make it more effective – or those that are just beginning to develop one.  In this course, exporters will learn how to upgrade their e-marketing skills, including effective website design and evaluation and search engine marketing. Is their website good – or great? Does it add value to their business? What online tools can they use to increase customer service and satisfaction? Are they doing all they can in terms of e-marketing and e-sales? After completing this training, they will know how to use the Web to increase their business. They will have strong, practical skills. They will share knowledge and experiences with their business peers and be able to:

• Leverage their website as a sales channel
• Understand and utilise the power of search engine marketing
• Promote their business on the Web using new techniques
• Define their website objectives and target specific EU groups
• Put together a website promotion plan that meets their objectives and targets those EU groups
• Analyse and evaluate their website’s effectiveness

Eligible Sectors:

Coffee, Tea and Cocoa, Cut flowers, Fish and seafood, Fresh fruit and vegetables, Natural colours, flavours and thickeners, Natural ingredients for cosmetics, Natural ingredients for pharmaceuticals, Processed fruit and vegetables, Spices and herbs, timber, Vegetable oils & fats, oilseeds, Wine, Apparel, Home decoration, Home textiles, Automotive parts and components, Electronics and electrical engineering, Metal parts and components, Motion control, Pipes and process equipment, BPO, ITO, Tourism.

Minimum requisites for eligible companies:

Your company is a Small or Medium Enterprise (SME). This company already exports to the European Union or is seriously interested in embarking on it. Applicant has excellent commend of the English language and is responsible for marketing. You have preferably basic knowledge of the internet. Project and middle managers at BSO’s may also apply.

To apply to this course, please click here.