
Yellar
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In Trinidad and Tobago, Yellar is the leading industry provider of interactive technologies to many major corporate brands and government agencies. With the recent availability of fiber to homes and improvements to the local wireless communications infrastructure, services and devices, consumers who also have higher demands for information are now heavy users of the internet. This change in consumer behavior has driven businesses to stray away from the traditional media (print, radio and TV) and instead adopt direct mobile marketing approaches which most companies haven’t yet gotten a firm grasp of. The Caribbean, with a population of approximately 43 million people, may be a small market in comparison to other regions but it is a territory that is wide and open for the taking as it relates to the digital industry. Yellar is apart of Team Yellar (modern way of say group of Companies). Team Yeallar is made of Yellar, YellarTV, YellarDirect, MAPPS and Raxtive. These brands will serve as the catalyst for Yellar becoming the #1 digital provider here in our territory. Over the past 6 years, many local companies have been using our interactive solutions. Our text and selfie platform which utilized our manipulation of BBM and WhatsApp messages is also widely used for major corporate events. Our intent is to integrate the Yellar brands into these platforms and in doing so, be able offer exclusive services that clients cannot obtain from competing social platforms. Once firmly established, we will slowly remove these competing social platforms. Yellar mission is to provide a digital marketing platform where small and micro, medium to large scale business can now use innovative marketing tool in getting their brands and services to clients more directly. The platform will also serve to provide data analytic to clients, bring the business intelligence interface which is most need to companies here in the Caribbean. link of work done http://y5tt.com/teamyellar
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