Markets with great potential for business such as Europe, Asia and the United States demand different products that SMEs (small and medium enterprises) in Latin America and the Caribbean are in a position to produce. The SME Advisors’ blog states that a company with diversified markets and international activity increases the value of the company as a strategic business source, strengthening the enterprise’s sustainability over the long term.
Likewise, a comprehensive study carried out by IHS Global Insight and DHL Express shows that international trade and cooperation have become a key factor for the success of SMEs. For example, a macro-economic analysis and a survey of 410 SME Directors reveals that companies participating in international markets have double the chance of success than those only operating inside the domestic market.
Meanwhile, among the SMEs surveyed, 26% of companies participating in international trade significantly exceeded projected returns in this market, compared to 13% of companies operating exclusively in the country of origin. The survey illustrates that entrepreneurs mentioned several benefits from participating in the international market such as access to new knowledge, risk reduction and increase in production volume. Below follows a detailed description of the main advantages of delivering products to other countries.
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