Learn how to set up an effective export marketing strategy

The International Trade Centre (ITC) offers a course that introduces the ways in which export marketing forms a vital component of the export development process. The main focus of the course titled, “Setting up an Export Marketing Strategy”, is to demonstrate why small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers. This is achieved by adopting a strategy based on the export marketing process, and by adhering to certain key principles.

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.