Before you start marketing a product or service it is important to conduct a market study to determine whether the business is viable. The VISA Business portal provides a range of free courses related to starting and managing small and medium enterprises (SMEs).
MANAGEMENT
Perform market analyses
This interactive seminar offers advice for businesses that have the intention of commercializing a product or service and would like to gain further insight into potential markets.

The seminar "Perform Market Analyses" provides a step by step guide to determine whether there is a need in the market for your product or service. It presents a highly informative study of a case and a guide to develop a survey or questionnaire that serves as a tool to better understand the market.
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