Fairtrade serves as an alternative to conventional trade and is based on the partnership between producers and consumers with the goal of improving lives and reducing poverty through ethical trade practices. The Fairtrade certification system aims to assure consumers that their purchase meets special social, economic and environmental standards.
The Chinese market can be both attractive and daunting for small and medium-sized enterprises deciding to export their products. However, the opportunity of selling goods or services in a market of almost 1.35 billion people should not be missed.
Follow Us