If you grew up in any country from Latin America and the Caribbean, you probably were lucky enough to grow up tasting the flavors of foods such as mango, papaya, guava, watermelon, pears, grapes, all of them sweet and juicy. It is no coincidence that the food and beverage industry has the potential to be a major economic growth force in our region.
By Stephanie Nerlich, CEO at Havas Creative Network, North America. Here, she shares the agency’s global consumer research findings and advice for how brands can adapt to deliver meaningful customer experiences.
Here Professor Erik Hiep explains how business leaders can use a five-action military framework to make clear and considered decisions in these unprecedented times of uncertainty while providing direction for those around them.
By Erik Hiep, Associate Professor at IE Business School
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