Amnah Shaari

A passionate, accomplished and multi award-winning International Business Consultant & Entrepreneur, who has helmed, nurtured and established numerous successful businesses, foreign direct investments and brands in Malaysia and within the region. . Now set to pave the way further for digitalisation on Halal through Serunai Commerce’s Blockchain Traceability System and its Halal Assurance System built for various stakeholders and several other new Halal technologies from real-time data to GS1 and GDSN certied requirement that complete the whole Halal Ecosystem. . Led and brought about a vendor development programme under the purview of the Ministry of Trade that highlighted and help nurture SME’s with the ability to manufacture Halal ingredients and linked them with major retailers and distributors such as Nestle. The ongoing programme also includes the adoption of best practice standards, franchising as well as business and financial advisory. . Also for SME’s, Amnah was responsible for developing the National Mark Award which introduced a Scoring system for SME’s (especially those within the tech sector) that has been adopted to become the national ranking system for high performing SME’s. After 7 years of its establishment, The National Mark Award was adopted by SME Corp (Public agency in charge of SME growth) which now uses it as an application for SME’s to be recognised.