A diversified export base, attraction of direct foreign investment and international promotion of destinations are some of the advantages of participating in this phenomenon that mobilizes more and more patients across the world.
Although figs are of Mediterranean origin, Latin America has proven to have an ideal climate for large-scale cultivation. United States, Europe and Asia are the main target markets.
Its properties attract very diverse consumers, such as diabetics, vegetarians and those on a diet. Latin American producers can take advantage of this boom, which is also a very profitable investment.
Latin America, long an importer of franchises, is now exporting them too. Successful brands are spreading their footprint as franchises transcend national frontiers.
A study conducted by the Multilateral Investment Fund highlights the opportunities that crowdfunding offers towards the financial democratization of small and medium entrepreneurs in the region. Mexico stands out in adopting this collective financing mechanism.
Will tequila exports to China catch fire? According to forecasts, it could become the second largest market after the United States.
CEO of Cinépolis. 2012 Entrepreneurial CEO of the year.
Follow Us