A diversified export base, attraction of direct foreign investment and international promotion of destinations are some of the advantages of participating in this phenomenon that mobilizes more and more patients across the world.
Although figs are of Mediterranean origin, Latin America has proven to have an ideal climate for large-scale cultivation. United States, Europe and Asia are the main target markets.
Selling in external markets represents a huge challenge for many SMEs not only due to the demand for high quality products but also because they typically cannot keep up with the production volumes required by the buyer or importer. This is why forming alliances with other businesses may be the solution.
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