Before you start marketing a product or service it is important to conduct a market study to determine whether the business is viable. The VISA Business portal provides a range of free courses related to starting and managing small and medium enterprises (SMEs).

The seminar "Perform Market Analyses" provides a step by step guide to determine whether there is a need in the market for your product or service. It presents a highly informative study of a case and a guide to develop a survey or questionnaire that serves as a tool to better understand the market.