Intellectual property rights have the greatest potential to generate added value to companies. Its versatility and scope of protection make them a strategic tool for entrepreneurs to venture into new markets and explore business opportunities.
This training will provide a brief explanation of the importance of a comprehensive business approach to the intellectual property management policy, as well as the main strategies to align the intellectual property rights to the economic interests to gain and maintain a competitive advantage in the market. Also, the session will further review the strategic use intellectual property to attract investors and build collaborative partnerships to foster technology transfer and innovation commercialization.
The webinar can be viewed at http://yabt.net/bootcamp/v.php?l=Intellectual-Property-Rights-Management-17
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